WINS Framework is a powerful way for investors and leaders to understand GenAI urgency at the industry, company or job level.

  • WINS stands for Words, Images, Numbers and Sounds and represents a subset of knowledge work
  • Industries, companies and jobs with high percent of costs of work using WINS work are "in the crucible" and facing transformation today from GenAI
  • Read about it in our Harvard Business Review article here.

wins crucible