Jimmy Hexter: The 3 Cs of the WINS Framework

At the Generative AI World conference, we heard from Jimmy Hexter, co-founder of GAI Insights and a professor at Boston University. 

Here are three of the takeaways from his speech:

1. Like John Sviokla, another co-founder of the firm, Hexter went over the company’s WINS framework, which evaluates companies that employ people to work with words, images, numbers and/or sounds – and signals a likely impact of AI according to business criteria.
   
2. There's going to be a lot of unanticipated change, soon, due to AI – Hexter gave the example of a long-standing retail sector: the book business. “In 2001, we didn't think that bookstores could be totally digitized,” he said, noting the emergence of technology like the e-reader.
3. Hexter pointed out that it's not just businesses selling end products that will be transformed by AI – it's also the user experience and business processes that will experience fundamental change.

Top Quotes

“We think about agriculture, logistics, retail – the end product may not be transformed, necessarily, but there's a lot of leverage along the way.”

“You have to think (in business strategy) not just as the incumbent, but … if you started from a clean sheet of paper and only wanted to deliver the customer experience, what would you do, and how would it happen?”

“How do I use generative AI to make the remote experience more effective?”

“Think about tasks, think about functions, think about end-to-end processes – or maybe it's the whole company, or it could be your industry. All of these, at some level or another, are going to be changed.

More from Hexter

He talked about certain businesses that are “in the crucible,” with a big cost basis in WINS-based work.

These and other businesses, he suggested, are going to change quickly.

Hexter went over the three C's: customer, company and colleagues, adding a key question for each:

Customer – what are the products and services that can be better, or new ones that can be developed?

Company – what's the cost structure?

Colleagues – how are we making work a better place to be?

Get the full video of Hexter’s speech at the conference with a Basic Membership ($89/year) to GAI Insights.