SEO and LLMs: AI for the Web and Search Rankings
In a recent talk, Rosemary Brisco, a marketer with 30 years of experience, introduces a discussion on the evolving impact of large language models...
“Some people have asked already today if I'm here to rain on the parade – I am not here to rain on the parade. My bottom line is to weigh risk against reward. There is huge potential with generative AI – there are risks, and you can’t ignore them, but that doesn't mean that you have to shut the program down, abandon your projects – it just means that you should apply responsible controls to your AI deployments, to mitigate some of the most common risks.”
“ChatGPT doesn't have common sense,” in explaining how these models can betray trade secrets.
“(In a common scenario around unintended learning) You could potentially extract confidential data from the LLM that the operator of it doesn't want you to have access to."
“Think about what would happen if you had to rip out an AI model from your technology stack,” on examples like Meta’s changes to products, and how restrictions can impact companies.
Sep 4, 2024 By GAI Insights Team
In a recent talk, Rosemary Brisco, a marketer with 30 years of experience, introduces a discussion on the evolving impact of large language models...
Dec 1, 2025 By GAI Insights Team
Some enterprises are standardizing on one secure employee chatbot, and a subset are switching from Microsoft Copilot Chat to OpenAI ChatGPT...
Oct 23, 2023 By GAI Insights Team
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